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Customer Identity and  
Access Management (CIAM)

Customer Identity Solution (CIAM) helps organizations to manage their end user's digital identities and data, as well as control customer access to SAAS apps and services.

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What is Customer Identity & Access Management (CIAM)?

Customer Identity and Access Management (CIAM) is a category of Identity and Access Management (IAM), that allows organizations to securely capture and manage customer identities, as well as control customer access to various consumer and SAAS applications and services. miniOrange’s Customer Identity products aim towards enhancing customer login experience across various SAAS applications and platforms. Customer registration, self-service account management, consent and preference management, Single Sign-On, Multi-Factor Authentication (MFA), access management, and data access governance are typical offerings of CIAM solutions. Whether customers interact with brands via the web (or) mobile, miniOrange Customer Identity and Access Management (CIAM) Cloud or On-premise services ensure a secure, smooth customer experience at extreme scale & performance.

By making registration and login easier, businesses that employ customer identity solutions can quickly onboard new customers. Along with helping businesses acquire consumers more quickly, CIAM solutions help businesses provide frictionless user experiences and safeguard client data throughout the customer lifecycle. The private clouds, or on-premises are all deployment options of the CIAM system.

CIAM solution Features

Seamless Customer Experience

CIAM provides brands with a single view of customers found in customer profiles while providing customers with a better experience.

Easy Integration

Securely manages digital identities and controls access to various applications with an advanced access policy allocation system. A Customer Identity solution which can be integrated with your current system, without hampering the customer workflow.

Compliance with security standards

Integrate mandatory extra security measures that apply to particular sectors like healthcare and international organizations.

Quick and Easy Migration

Customer Identity solution work with your existing system to quickly migrate your customers without impacting the experience. A hassle-free migration process from your current legacy solution to our own platform.

Secure On-premise and Cloud services

Choose from a Customer Identity cloud or On-Premise Deployment option with multichannel support that fits your long-term growth strategy. A centralized platform, that fits any use case and system.

Maximize Conversion Rate

Provide an easy-to-use environment for the customers which would help in account self service - Self-Enrollment, password reset, etc improving conversions.

How Does Customer Identity Protect Customer Data?

Customer Identity solution protects and secures customer data at every stage of the user journey. Customer identity and access management (CIAM) increases security and lowers the possibility of fraud and data breaches. Good CIAM providers understand how crucial customer identity management is to security. Because hackers have access to a lot of passwords, especially if they are reused, consumers are at risk. Customers have a choice when utilizing CIAM, which provides enhanced protection against account takeover, between using a second authentication factor and logging in with their social identity.

In the past, businesses simply allowed customers to log in using their login and password. Applications typically need two or more factors now that MFA is more widely used before granting users access. CIAM must be used in a simple manner to ensure that adding a Multi-factor Authentication (MFA) doesn't discourage users from creating accounts or slow down their experience. Based on risk scoring, Adaptive Authentication decides whether MFA is necessary during login. The risk score during login decides whether access will be provided to the end user or whether a second level of authentication will be necessary. The risk score is based on variables like IP, Device, time, place, and frequency.

Customer Identity - CIAM use cases


Social Login

Account Management

Adaptive MFA

Identity Brokering

Directory Authentication


Authenticate users across all of your applications with secure unified login credentials.

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CIAM Login into multiple apps

Social Login

Login users across different applications using your existing login credentials from any of your social network providers e.g Google, Facebook, etc.

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Digital Customer Identity Mangement for your customers via Social Login

Directory Authentication

One Directory to manage all identities, groups, and devices on-premises or in the cloud.

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Cloud Based Directory Authentication via CIAM

Account Management

Streamline creation of app accounts, their access requests and termination like a pro with an easy-to-implement Provisioning solution.

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Provisioning for streamlined User management

Adaptive MFA

Validate Customer Identities and their access with strong pre-defined risk factors.

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Adaptive Customer Identity

Identity Broker

Gateway service which connects various apps with multiple external Identity Providers supporting different protocols.

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Identity Brokering - CIAM Solution

What our Clients Say about Us

CMS Government


Single Sign-On for Medical Services

CMS administrate the Medicare programs also works with the state governments in the USA to administrate to Medicaid and the Children’s Health Insurence Program.

Industry Health
Employees 20000+

Al Nahdi

Al Nahdi

Single Sign-On (SSO) for Al Nahdi

Nahdi wanted to enable SSO into Siebel CRM for their Customers. But as Siebel CRM does not support any protocol for SSO, miniOrange simply migrated all the data from one CRM to another and provided their end customers a unified login experience.

Industry Pharmacy
Employees 300+

Clarity Benefits Solution

Clarity Benefits Solutions

SSO and MFA for Clarity Benefits end customers

Clarity Benefit used six custom applications and one WordPress site to serve nearly 10,000+ Customers. They decided to use a CIAM solution to simplify Customer access to their end resources.

Industry Health
Customers 10000+



Explore All the miniOrange Products and its documentation.

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5000+ pre-built integrations to enable seamless SSO, MFA, & Provisioning.

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Learn how easy it is to implement our products with your applications.

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Frequently Asked Questions

Why is CIAM Important?

The customer expects two important things while moving ahead with brands :
A great user experience
Protection from fraud, breaches, and privacy violations

How does CIAM assist with Regulatory Compliance?

Privacy regulations like GDPR, CCPA, and HIPAA exist to ensure consumer data is protected. Compliance includes providing customers with a detailed report of the data you collected; allowing customers to use self-service to access their own data; and so on. CIAM gives your customers the ability to control how and where their data is shared. Customer Identity allows your organization the ability to enforce customer consent and comply with privacy regulations.

How is CIAM different from IAM?

Many companies have an identity and access management (IAM) solution for their workforce, but employee IAM solutions often lack the features needed to deliver a great customer experience. Customer IAM solution is dedicated and oriented to end customers streamlining their overall User Management i.e Registration, Login, access management, etc.

What are the benefits of CIAM Solution?

The simple registration and authentication process offered by CIAM Solution facilitates user acquisition and retention. Additionally, timely service and self-service help to increase revenue and customer loyalty. The added advantage provided by personalization increases client retention over the long term.

How does personalization improve the Customer Experience?

Customer Identity Management (CIAM) Solution can help companies build customer trust, while minimizing operating costs and maximizing revenue and retention. By building trust and loyalty with customers, CIAM can help you acquire more customers, build more customer interactions, and influence cross-sells. Customer Identity Management System gathers data about customers as they move through the customer journey. This data is used to build a profile of customer preferences, which can then be used to customize product offerings and communications.

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